We love what we do.

Since opening our doors in 2006, we’ve become a trusted partner for event planning, association management, and support. We bring over 30 years of experience to the table, and our goal is to provide the best service to all of our clients, while bringing in that “something extra” that is often overlooked or forgotten.

Repeat clientele is an important part of our business. Once we have earned the trust of our clients by delivering on our promises, we look forward to working with them again year after year with continued success.

Face 2 Face Events Management is:

  • dedicated to providing silver glove service to all of our clients and their audiences
  • environmentally conscious
  • fully bilingual (English and French)
  • registered in the MERX system
  • WCAG 2.0 compliant

Meet the Team

Sally Clelford

Sally Clelford

President, CEO, Event Strategist

Sally Clelford launched the company in the spring of 2006 with a vision to provide platinum level service to clients across the country and abroad. With over 25 years’ experience in the industry, Sally brings a wealth and breadth of knowledge to every event and project managed within the company. She is also a passionate advocate of the arts, having worked in the film and television industry for over 25 years in a variety of capacities including actor, writer and producer.

Vicki Essex

Vicki Price


Vicki Price joins the team at F2F with over 15 years of project management experience in a variety of sectors and capacities. Having managed projects in various sectors allows Vicki to bring a versatility of experience to the table (ie healthcare, law, high tech, etc.). Vicki played an integral role in leading on a number of facets of the Ottawa Home Show, an event that brings together over 10,000 visitors and 500+ exhibitors. She also oversaw a large North American microwave installation for Sprint Networks. Vicki also has a degree in Psychology from Carleton University and over 12 years of Human Resources experience. This experience includes leading focus groups on employee engagement and reporting findings and recommendations for change.

Brandy Beecroft

Brandy Beecroft

Senior Coordinator

Brandy brings a strong community, sport, and socio-cultural lens to Face 2 Face having completed a Bachelor of Physical Education, Bachelor of Education, and Master of Education from Brock University. She has worked in the education and not-for-profit sectors for over 6 years gaining valuable experience in event coordination and execution, stakeholder engagement and outreach, communications and marketing, and project delivery. She has both led and supported the planning and execution of special events and national conferences for a wide array of audiences. After work hours, you can find Brandy at the arena officiating hockey.

Sheena Levesque

Sheena Levesque

Event Planner

Sheena Levesque has earned her reputation as leader in the industry. With a diploma in event management from Algonquin College, Sheena has been involved with the planning of hundreds events of all sizes. Sheena’s passion is to help raise awareness for important organizations such as ALS Canada and other charities close to her heart.

Jeff Price

Jeff Price (CPA, CGA)


Jeff Price is a Certified General Accountant and joined the team at F2F in the spring of 2013. With over 20 years' experience, Jeff brings with him his vast wealth of knowledge to the finance department with integrity and dependability. He has implemented accounting practices and controls that benefit both the company and our clients. Jeff launched Price Point Accounting in the summer of 2014, offering his accounting services and experience to businesses in the Ottawa area. Jeff is an avid sports fan, with a strong love of soccer and winter sports.